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Think Outside The Box Marketing

FAQ

PLEASE, if you don't find your answer here, or within our site, please give us a call and we'll answer your question! It's important to us! There is NO STUPID QUESTION, especially when it comes to online activity.

Mobile Marketing:

* What is the difference between mobile marketing and traditional marketing?

Traditional marketing includes paper ads such as magazines and newspapers, flyers, phone books ads, and signage. Mobile advertising is advertising on mobile devices such as phones and tablets. If you think about advertising, break down what has happened in just the last few years:

Phone Books: Out of print or significantly smaller in size.

T.V. Commercials: Tivo or Hopper blocks them automatically for you.

Radio Ads: Satellite radio took care of commercials for you. Not everyone has satellite? Right, but everyone channel surfs to avoid the ads!

Print ads: With a less than 1 % ROI, why bother? They are time consuming to make, expensive to send, and a huge gamble for marketing. ( If you insist on using print, let us help you by showing you how to go from a 1% ROI to a 35% ROI by adding this one little trick!)

Face it, everywhere you go you see people on their phones. Looking at the phones, reading the information, not talking on them! Mobile is a MUST HAVE marketing platform. Don't believe me? Ask your competitor!

*Do I need a smart phone or tablet to mobile market?

No, we use platforms specifically designed for mobile, so you don't need any special supplies or equipment.

*Is mobile marketing more expensive?

Overall, no. Apps have an upfront build fee just like a website, and monthly hosting, but they are used over and over again every month and by the 2nd use, they generally are paying for themselves and then some.

Mobile Website

*What is the difference between a mobile website and a regular website?

The biggest differences are in the way they are built and their functions. Mobile websites are built to fit on your mobile device better and load through the phone carriers faster. A mobile website also has interactive features, such as click to call, maps/directions, and location services.

 

*I have a regular website. Why do I need a mobile website?

As of April 21, 2015, Google search treats mobile as a different search criteria. If you don’t have a mobile website, you can’t show up in mobile searches. With more people searching from mobile devices than desktops, mobile search is the one area you DON’T want to be left out of.

 

*How many people actually look on mobile devices?

On average, mobile search for general categories range from 65%-96%. Higher mobile search categories generally are entertainment, restaurants, and activities.

 

Main Website

 

*My friend built a template website. Why can't I just build a free website?

You can, but Google will ignore it for search criteria. Google is all about new, different information on the web. They consider template sites, and franchise sites, to be copycats and therefore they don’t rank them for search criteria.

 

*"I've had my website for 10 years, and it's never brought in any customers."

Then why did you keep it? The truth is, it brought in customers that you probably weren’t tracking or didn’t know how to track. Rarely will anyone say they found you from a Social Media site, like Facebook, but more and more people are being trained to say they found you “online” or from “Google”. You just have to ask where they found you to figure out it was from your website.

 

*I spent a lot of money to upgrade and redesign my website. Why isn't it getting any customers?

A website is just like a store front: you have to advertise you’re open for business. Just because you built a website doesn’t mean you’re going to automatically get customers. You have to do online marketing, refer people to the site (or a combination of both preferably) to get the most out of your website. It’s NOT an “if you build it they will come” kind of process.

 

SEO- Online Marketing

 

*I built a really great website. Why isn't it showing up on Google?

You need SEO for Google to even know you want to show up. And Google is a “competitive market” so be prepared to take some time to get where you want to go.

 

*I've always run an ad in the Yellow Pages. Why should I worry about being found on Google?

Clearly you haven’t heard that the Yellow Pages died. Seriously, when is the last time you even saw one in use, other than a door stop or booster seat? Everyone is looking for what they want on Google, so to be found by customers, you need to be on Google. You know this is true, because “Googling it” is a phrase that actually made it into the dictionary!

 

*If I'm on the Google map, do I need to worry about anything else online?

Yes. Just because you got a map spot doesn’t mean people will find you. You still need a competitive SEO campaign to get you to page 1 with your competition. Without it, your competitors can take your spot and bump you off the page, too.

 

*What's the difference between SEO and Online Marketing?

SEO, or Search Engine Optimization, used to imply a strategy that was designed on keywords and back links to get a website to page 1 of the search engines. Online Marketing encompasses more to include different platforms, your Social Media, and cross marketing campaigns. Online Marketing is a bit more broad in the marketing strategy.

 

Social Media Management

 

*My wife/husband manages our social media pages. Why do I need a Social Media Manager?

The basic answer would be training. Does your partner know the difference in Social Media Marketing for a business versus a personal page? Just because you have a great social following on your personal page doesn’t mean that will work for your business. There are HUGE differences between the two and not knowing them can easily cost you customers.

A deeper answer would be: do they know what to do if someone is spamming your page, tries to ruin your online reputation, does a retaliation scheme against you, or even when to block versus address an issue? Social Media Management is much more than just posting your thoughts once in a while.

 

*I've assigned someone in our office the task of managing our social media and posting for us. What would you do that's different?

Well for one thing, you would know we are attending to YOUR Social Media and not our own. You would also have the assurance that what we post will help to increase traffic and not insult or scare someone away. And of course, you would know that if you fired that employee, they can’t take down your reputation by being retaliatory online.

 

*Isn't it cheaper to have an in-house Social Media Manager?

Hour for hour, NO! Even at minimum wage, the average employee spends up to 8 hours a day logged into their Social Media. Some spend even more time. And you have no way to know if they are on personal pages or your business pages.

 

*Somebody said social media would help my website. How?

Google uses a formula to “rank” where websites will be sitting on the web. Social Media can help your ranking, if done correctly. Alternately, if done wrong, it can actually knock you down in ranking. It also grabs "cross traffic" and gives you an additional source of potential new clients.

 

*What's the difference between a Social Media Manager and a Social Media marketer?

A Social Media Manager should manage your page, do posts, block negative remarks and comments, reply to any questions, and help increase website traffic. A Social Media Marketer does online ads on Social Media sites.

 

*What do I need to provide to a Social Media Manager?

For our company, you’ll need to provide your log in and passwords of the sites we’ll be managing, a general idea of the kind of traffic you’re looking for, and ideas or offers you want listed. You will meet one-on-one initially with the Social Media Manager to start the account, then generally there is a monthly meeting face-to-face to discuss updates and new ideas. The rest is handled through emails or texts.

 

*Can I pay for Social Media Management only when I need it?

Because we approach Social Media as a marketing tool, we have annual contracts so that you can get the absolute best management to increase your customer traffic and grow your following.

 

*Do I need to be on Facebook to have my business on there?

No, Your Social Media Manager manages your business page only. If you want a personal page, by all means have one, but you don’t need one for business. However, if you want to see what your page is doing, you will have to log into a personal account to see the updates.

 

*How do you handle negative comments?

The comments are brought to your attention to see if they are valid. Then we either address them online to correct the issue, or remove them. In some cases where the comments are completely unjust, we will block the person entirely so they can’t keep hitting your site.

 

*Isn't it just teenagers that are on Social Media?

Once upon a time, yes, but nowadays the majority of people are on Social Media. And there are several generations that use Social Media as a search option, instead of Google.

 

QR Code

 

*What is a QR code?

A QR code is a dual layer bar code that works by being scanned through your phone’s camera. They are designed for mobile devices and should only ever link to a mobile website or mobile platform.

 

*How would I use a QR code?

You can use a QR code for general direction to your mobile website, to a coupon page, to a mobile coupon, and even to a mobile-optimized video. In marketing, QR codes are like a secret decoder ring. Everyone scans them just to see where they go!

 

*Can I customize my QR code?

Yes, we offer custom QR codes. Depending on what you want to add to your QR code, we can usually turn a custom QR code out within a week or two.

 

*I already have a QR code pointing to my main website. Can I redirect where it points (goes)?

Some QR codes do have the ability to redirect to a new link. However, the majority of basic QR codes are a onetime code. We NEVER recommend pointing a QR to a main, or HTML site as it doesn’t work right for mobile. We would recommend getting and applying a new QR to your mobile platform.