Online Reputation Management
How much is your reputation worth? Do potential clients ‘search” your reputation before calling for an appointment or making a purchase? The majority, 86% in fact, of online shoppers report they do a review or reputation search before ever employing a company.
When you are dealing with a company’s reputation online, it can be an overwhelming task. There are so many variables. What if you can’t give a customer exactly what they want? Can they give you a bad review, even though you did your best? Can they tell others about it? Can they say whatever they want, even if it’s not accurate to how your service was actually provided?
When it comes to your reputation online, there are a couple of things to consider. The first is it’s really hard to build a good online reputation. Most people don’t actually leave you reviews, even though they may love your product or service. However, if you get an angry customer, they will tell EVERYONE! Since it’s online, the negative remarks can, and usually do, spread like wildfire! How do you stop that? Can you stop that?
Cyber-smearing is a form of online bullying that has the ability to take out a company’s reputation in a matter of seconds. Literally. Seconds. It doesn’t matter if you’re right or wrong, the retaliation of an angry customer, or competitor, can destroy a business’s reputation in seconds often with business-fatal results.
Well, it should. It is something you really need to be aware of. Think of Sunflower Market, Qwest, Dex, Chik-fil-A, Comcast, just to name a few who had their reputation taken out online. While a couple of them went on and forged ahead, that destroyed reputation cost them BIG$$$$!
The good news? There is help!
By using Online Reputation Management, you can protect your company’s reputation, or even repair it, and get your online business back on track.
If you have been cyber-smeared, we can help clean up that smear activity and help to prevent it from going further. One bad review isn’t what we’re addressing here. A bad review can actually be turned into a light at the end of a tunnel with the right management. We’re talking about someone who left you reviews on your Google page, Facebook, Twitter, etc, etc.
If you haven’t been smeared, it’s time to be proactive, and understand that you need help building a reputation that is smear proof. Think Tank Designs and Online Marketing, LLC can help with that. By controlling your footprint on the web, and addressing potential issues before they turn into major incidents, we can help you have a better, more proactive online reputation. And let’s face it, THAT’S what customer are looking for!
Give us a call today to see how we can help you improve your reputation for better sales and service online. (505) 565-2898.