Social Media Management
Social Media Management
When people hear the term “Social Media Management”, two things usually come to mind. The first is: social media is free, why should I pay to have someone do it? The second is: that's only for big businesses.
Really, it's yes, and no.
Social Media is a relatively new development in online technology, but it is creating huge waves. Facebook, the prodigy of MySpace and chatrooms, hit its boom in 2012. Currently, it boasts an impressive 1.3 BILLION monthly users, making it the largest social media platform in the world, and giving businesses audience-sizes they never dreamed of.
In the wake of Facebook's success, other social media sites have popped up, and they have ranging success for businesses. Twitter is one of the next largest, with a whopping 500 million users. G+, Google's social baby, has 395 Million monthly active users. Instagram, one of the newer social media platforms, supports 800 million users, 500 million DAILY users. LinkedIn, one of the few “business” social media sites, has just over 500 million users, 250 million are monthly active users. And Pinterest, the largest shopping site in the US, has 175 million daily users.
And any of you thinking these sites are free would be right. It is free to set up an account on any of these sites and start marketing with them (unless you're doing Facebook ads, which is an entirely different thing). What is not free is the time it takes to manage your social media pages.
Social media can be incredibly time-consuming. The point of social media is, above all else, to be SOCIAL, which means that your page has to interact with other pages. It means you have to share, like, post, and comment on other posts and tweets. It means pinning other pictures to your boards. It means being engaged. And it means doing it during your normal business hours.
In the US, the average adults spends at approximately 3.5 hours a day on social media. It's not all at once. There are times that are more profitable than others, simply because there are more people available to see your posts. There are times when being in the crowd doesn't work at all, because people won't see your posts due to all the other things their friends are sharing. And that's just posting times. There are a lot of other factors that go into making a good social media campaign, and it involves being on multiple sites.
We hear all the time, “Well, can't my receptionist do this?” Your reception certainly can post, but are they posting what you want, or are they on their Facebook page, posting about their day? Are they getting interaction with their posts?
More than that, what happens if a disgruntled customer or ex-employee starts posting negative things on your page? Do you (or your receptionist) know how to handle it, without there being a backlash? Are you active enough to catch it before it becomes a big deal?
Having a Social Media Manager is more than just hiring someone to “play” on Facebook. It's about bringing in someone who can actually manage your social media pages: someone who can post, like, comment, and share, all on behalf of your company, while maintaining contact with the potential customers who are reaching out to your business through these channels. Having a Social Media Manager on your team means that you have the peace of mind to know that your social media is being handled in the best possible way, and that there is someone who can help customers on these platforms, while freeing you up to do what you do best: run your business.
Get your social presence and free up your time today! (505) 565-2898